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Brianna Anderson

Brianna Anderson

Brianna Anderson is an educator and freelance writer. She currently teaches college writing classes and researches children's literature. She received her Ph.D. in English from the University of Florida and her M.A. in English from the University of Kentucky. She publishes articles on a wide range of topics, including education, the environment, healthcare, pets, popular culture, and technology.

Posts by Brianna

Partner Enablement Strategy Blog Thumbnail

Small Biz Marketing

Unlock the Power of a Partner Enablement Strategy

People often assume that successful businesses work alone. You may picture a lone entrepreneur closing deals and wowing customers. Or imagine a Read More >>

Brianna Anderson

Small Biz Marketing

The Beginner’s Guide To Launching a Nonprofit

Countless worthy causes need support. Maybe you’re passionate about rescuing animals or helping children get school supplies. Or perhaps Read More >>

Brianna Anderson

marketing professional on laptop in front of plant wall

Email Marketing

Mastering Automated Email Follow-Ups: Streamline Your Outreach

Picture this: you put all your creative energy into writing a great marketing email. You choose every word carefully and create a Read More >>

Brianna Anderson

Email Marketing

The Ultimate Guide To Opt-In Email Campaigns: Tips and Resources

I’m picky when it comes to my email. I only sign up for mailing lists that fit my interests and offer great content. And I’m quick Read More >>

Brianna Anderson

Small Biz Marketing

Cause Marketing: Leverage Impactful Brand Presence

Climate change and pollution are often on my mind. I constantly see these topics in my social media feeds and on the news. This content has Read More >>

Brianna Anderson

Email Marketing

Marketing Newsletter Mastery: Elevating Your Email Strategy

Companies have used marketing newsletters to keep in touch with customers for decades. My parents used to get snail mail newsletters from the Read More >>

Brianna Anderson

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Small Biz Marketing

Integrated Marketing Campaign Mastery: Transform Your Marketing

Email newsletters for a new raw dog food brand started appearing in my inbox a few months ago. At first, I paid them little attention — I Read More >>

Brianna Anderson

Small Biz Marketing

Marketing Qualified Leads: Benefits, Strategies, and Tools

Your business needs a steady stream of new leads to grow and stay ahead of the competition. In an ideal world, leads would magically appear at Read More >>

Brianna Anderson

Small Biz Marketing

Maximizing Your Enterprise Marketing Strategies

It’s natural for your goals and dreams to evolve as you grow. You might have felt thrilled to land an internship at the beginning of your Read More >>

Brianna Anderson

Small Biz Marketing

Partner Program Best Practices: Essential Elements of a Successful Partner Program

Building meaningful collaborations with other businesses can help you achieve growth. A partner program is one of the most effective ways Read More >>

Brianna Anderson

Small Biz Marketing

Mastering Account-Based Marketing (ABM) Strategies

It’s no secret that personalization has become central to marketing. I’m always happy to get a birthday coupon or product Read More >>

Brianna Anderson

Email Marketing

The Ultimate Guide to Nurture Emails

I admit it: I’m an indecisive customer. Pulling the trigger on a major purchase often takes me weeks or months. I might agonize over Read More >>

Brianna Anderson

Email Marketing

B2B Email Remarketing Guide: Best Practices for 2024

I’m an easily distracted and indecisive shopper. I often put products in my online shopping cart but abandon them when I get a work call Read More >>

Brianna Anderson

Email Marketing

Email Reputation Check: Ensuring Your Emails Get Delivered

Email providers take security seriously. They automatically check every incoming email’s reputation to determine if it’s quality Read More >>

Brianna Anderson

Email Marketing

What Is CC and BCC in Email: Definitions and Best Practices

Email has become one of the most popular forms of communication in the digital age. In 2024, Statista estimates that Internet users will send a Read More >>

Brianna Anderson

Email Marketing

What Is Dynamic Email? Revolutionizing Email Marketing for Businesses

As time goes on, the technology we interact with becomes more and more personalized and automated. Streaming services like Netflix and HBO Read More >>

Brianna Anderson

Business woman working on a bulk email send

Email Marketing

Unleashing the Power of a Bulk Email Sender in Your Business

Email marketers often want to reach as many contacts as possible. That’s why many use a bulk email sender to broadcast their Read More >>

Brianna Anderson

Business woman working on designing an email campaign

Email Marketing

Best Email Fonts to Elevate Your Brand Messaging

The early days of the Internet were a time of questionable design choices. It was normal to stumble across random web pages with ten different Read More >>

Brianna Anderson

Marketing Automation Strategy Blog Thumbnail

Small Biz Marketing

Mastering Your Marketing Automation Strategy: A Comprehensive Guide

As a busy marketing professional, you have a lengthy to-do list. Crafting engaging content, launching email campaigns, analyzing data, and Read More >>

Brianna Anderson

Email Marketing

Best Email Marketing Tools: Top Picks for 2024

Email marketing software has grown fast in the past two decades. In the early 2000s, companies had to rely on email providers like AOL for Read More >>

Brianna Anderson

Email Marketing

What Is AI Email Marketing?

Artificial intelligence (AI) has become one of the hottest trends thanks to the recent emergence of powerful generative AI technologies. If Read More >>

Brianna Anderson

Email Marketing

Exploring Different Types of Email: A Comprehensive Guide

Email marketing has become one of the most popular ways for companies to stay in touch with customers. Over 90% of businesses report that Read More >>

Brianna Anderson

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