Hosting an event with the purpose of promoting a business or spreading awareness for a cause can serve as an effective marketing tool.

Events can come in all shapes and sizes, budgets, and purposes. For example, events can be planned to promote a brand or cause, launch or demo products, raise funds, network, show customers appreciation, and celebrate a grand opening or business anniversary, just to name a few.


What are the benefits of hosting an event?

A marketing event can build your contact and customer lists, establish partnerships within your community, grow customer or donor relationships, and generate a buzz around your brand.

Events can also be online! As a small business owner, chances are you’re an expert in your field. Try hosting an online webinar or class. You could even livestream important happenings like taste tests, product reveals, or answer questions with a live audience. Online events also tend to be more budget-friendly.

Online events can even be recorded and used as valuable content to be shared in the future. For example, you could use email marketing to send a recording of a product tutorial to your customer and prospect base.


How do you start planning an event?

Planning an event includes multiple steps. You need to manage the logistics of the event itself, as well as make sure people show up. That’s where event marketing comes in.

Constant Contact offers event marketing tools that help you manage all the details end-to-end. From processing payments to tracking registrations, our tools make event management simple so that your event can run seamlessly.