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River Cartie

River Cartie

River Cartie is the Sr. Content Strategist at Constant Contact. Specializing in online marketing, she loves the challenges and rewards of educating small businesses and nonprofits on how to maximize their marketing efforts. In her spare time, you can find her scouring the countryside for the perfect deal, taking long walks in the woods (camera in hand), or curled up by a warm fire, writing.

Posts by River

Email Marketing,Seasonal Marketing

April Holidays and Newsletter Ideas — 2025

Whether it’s the start of spring or fall is in full swing where you are, there are a lot of opportunities to reach out to your audience Read More >>

River Cartie

Amanda Salem

Seasonal Marketing

May Holidays and Newsletter Ideas — 2025

I am Batman! Okay, not really, but May 1st is Batman Day. While not an official May holiday, Batman Day is just one of many fun and zany Read More >>

River Cartie

Seasonal Marketing

March Holidays and Newsletter Ideas — 2025

We’ve gotten some whispers of it already— spring is on the way. The First Day of Spring (March 20th) marks the start of a fresh Read More >>

River Cartie

Seasonal Marketing

Valentine’s Day Emails Your Customers Will Love

Is your business sending out Valentine’s Day emails this year? If not, you could be missing out on some serious love from your Read More >>

River Cartie

Seasonal Marketing

February Holidays and Newsletter Ideas — 2025

Ahh, February. The month of love. There’s no escaping it. No matter how many wonderful days there are to celebrate this month, Read More >>

River Cartie

Seasonal Marketing,Small Biz Marketing

January Holidays and Newsletter Ideas — 2025

A whole new year; and it’s time to decide what you’re going to do with it. With days like Motivation and Inspiration Day (Jan. Read More >>

River Cartie

Email Marketing,Seasonal Marketing

November Holidays and Newsletter Ideas — 2024

November. Wow. Such an odd month, really. It’s like all things point to Thanksgiving this month, and yet, Thanksgiving (Nov. 28th) Read More >>

River Cartie

Seasonal Marketing

July Holidays and Newsletter Ideas — 2024

July is a tough time of year to stay in touch with your audience—between vacations, travel, and beating the summer heat, you’ll Read More >>

River Cartie

ai-generated image to show ai in marketing

Small Biz Marketing

AI in Marketing Your Business

For me, historically, artificial intelligence (AI) — and what it does behind the scenes of digital marketing — has really felt like Read More >>

River Cartie

Email Marketing,Seasonal Marketing

June Holidays and Newsletter Ideas — 2024

Where I grew up, June 1st was the first day that it really felt warm enough to start wearing sandals. So, for me, getting a pedicure on this Read More >>

River Cartie

Seasonal Marketing

October Holidays and Newsletter Ideas — 2024

Just as fall is my favorite season, October is my favorite month. I love October. Not just because I get to over-decorate the house, play Read More >>

River Cartie

Email Marketing

Email Sign-Up Tools to Help You Grow Your List and Your Business

The best way to grow your business is to start by building your email list. And you do that by using email sign-up tools that provide quick and Read More >>

River Cartie

Seasonal Marketing

September Holidays and Newsletter Ideas — 2024

It happened just last night. The crickets changed their song. You know what I’m talking about; that ever-so-subtle shift in nature Read More >>

River Cartie

Seasonal Marketing

August Holidays and Newsletter Ideas — 2024

Now that we’re in the Dog Days of Summer (July 3rd – August 11th), temperatures are rising, and tempers often rise as well. It Read More >>

River Cartie

Seasonal Marketing

4th of July Email Ideas For Your Business

If you live in the USA, the 4th of July is Independence Day. If you haven’t already, it’s time to fire up the barbeque grill and Read More >>

River Cartie

Seasonal Marketing,Small Biz Marketing

Mother’s Day Marketing Ideas

Are you thinking about Mother’s Day yet? You should be. As a small business owner, you should be thinking about your Mother’s Day Read More >>

River Cartie

Seasonal Marketing,Small Biz Marketing

How to Decorate Your Online Marketing for the Holidays

When you’re marketing for a small business online, you’re at least a month ahead of everything else. Or at least you try to Read More >>

River Cartie

Email Marketing,Seasonal Marketing

Holiday Email Design Tips: How to Decorate an Email

I can hear it now, “decorate what?” I know; I was incredulous at first too. I mean, who “decorates” an email Read More >>

River Cartie

Seasonal Marketing

Holiday Website Design Tips: How to Decorate Your Website for Christmas

There’s nothing like the holiday season. From the changing of the seasons to gathering together with friends and family, the holidays are Read More >>

River Cartie

Email Marketing,Seasonal Marketing

How to Write an Effective Holiday Marketing Email

It used to be that holiday marketing was a game of numbers. You could look at last year’s numbers, browse through this year’s Read More >>

River Cartie

Seasonal Marketing

December Holidays and Newsletter Ideas — 2024

Let the holidays begin! I’m always inspired and energized by the “big” holiday season. I can’t get enough of the Read More >>

River Cartie

Email Marketing,Seasonal Marketing

86 Holiday Email Templates for Small Businesses & Nonprofits

The holidays are coming, and it’s time to decorate your online marketing with holiday email templates. That’s right. It’s Read More >>

River Cartie

Email Marketing

1-2-3 Guide to Announcement Emails

The excitement that can be created by a simple announcement email is often overlooked by small businesses. Of course, we’ve all seen Read More >>

River Cartie

Email Marketing

What is a Landing Page?

What is a landing page? If you’re asking that question, you came to the right place. And you’re not alone. While the term Read More >>

River Cartie

Email Marketing

7 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

For most of us, the first time we see an email bounce we’re completely at a loss. We’re wondering what it means. And we start Read More >>

Blaise Lucey

River Cartie

Thumbnail 6 Holiday email marketing tips

Seasonal Marketing

6 Holiday Email Marketing Tips to Increase Sales This Season

If the holidays are an important time for your small business, there’s a good chance holiday planning is already in the back of your Read More >>

River Cartie

Small Biz Marketing

Why You Should be Selling on the Internet — and How to Start

You may be asking yourself, “Do I really need to start selling on the internet?” Perhaps people have been asking why you Read More >>

River Cartie

Small Biz Marketing

How to Start a Manufacturing Business in 7 Steps

Not knowing how to start a manufacturing business might be the only thing standing between you and your dream career. Do you have an idea, a Read More >>

Connor Benedict

River Cartie

Small Biz Marketing

Revamping a Brand: The Concord Cheese Shop

Sometimes, creating a brand identity can seem to be the most elusive part of building a small business. For many small business owners, their Read More >>

River Cartie

Small Biz Marketing

How to Set Up an Online Store

This post is the second of a two-part blog series on starting an online store. Read part one here: What You Need to Know Before Starting an Read More >>

River Cartie

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