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Stephanie Lica

Stephanie Lica

Stephanie has been creating digital content for over a decade. Her work spans several industries, including marketing, law, automotive, and travel. She draws on her background in event marketing to provide valuable insights on improving experiential, social media, and email campaign ROI.

Posts by Stephanie

Email Marketing

Why Your Business Can’t Afford to Use Purchased Email Lists

Email marketing campaigns can sometimes feel like a numbers game, and for a good reason: It takes a lot of contacts, messages, and quality Read More >>

Stephanie Lica

Email Marketing

How Resending Email is Good for Business

You’ve committed time and effort to craft an impactful email marketing campaign. Yet, the response hasn’t lived up to your Read More >>

Stephanie Lica

Email Marketing

Email Design Best Practices

The best marketing emails are enjoyable to read. Ideally, subscribers look forward to receiving emails from your business, but if Read More >>

Stephanie Lica

Small Biz Marketing

A Christmas Real Estate Strategy: Close Out the Year Strong

After a busy summer season, the holidays provide an opportunity for real estate agents to relax. Many professionals build an expected Christmas Read More >>

Stephanie Lica

Thanksgiving real estate marketing Thumbnail

Small Biz Marketing

Thanksgiving Real Estate Marketing: A Top-Seller’s Playbook

It’s a well-known fact that real estate slows and grows according to the season. Things heat up in the spring, sales hit their peak Read More >>

Stephanie Lica

Email Marketing

What Is an Email Drip Campaign?

You’re eager to share exciting information with your leads. You’re proud of your company’s top products and services — Read More >>

Stephanie Lica

Small Biz Marketing

15 Unique Fall Fundraiser Ideas to Boost Donations

‌There’s no denying the power of the holidays for bringing out the spirit of giving, but the fall months can be just as valuable. Read More >>

Stephanie Lica

Small Biz Marketing

Yoga Marketing: Core Strategies & Mistakes to Avoid

The right yoga marketing plan can spell the difference between impressive attendance and an empty studio. But your ambitious objectives are Read More >>

Stephanie Lica

Small Biz Marketing

This Is How to Get Tutoring Clients: The Essential Manual

As the education sector evolves, various new solutions promise to provide all children, teens, and adults with the tailored academic solutions Read More >>

Stephanie Lica

Email Marketing

Types of Spamming

Picture the most annoying, intrusive digital spam you’ve encountered. In all likelihood, you’re thinking of unwanted emails. These Read More >>

Stephanie Lica

Small Biz Marketing

Real Estate Client Appreciation Ideas: Events, Gifts, and More

Top-of-mind is a key term in real estate marketing, and for good reason. Repeat business and referrals are crucial in this competitive Read More >>

Stephanie Lica

Small Biz Marketing

A Guide for How To Start A Sports Blog

Have you ever wondered how to start a sports blog? As a loud and proud sports fan, you love nothing more than to discuss your favorite teams. Read More >>

Stephanie Lica

Small Biz Marketing

How to Increase Yoga Class Attendance: Top Strategies for Attracting and Engaging Students

As a yoga teacher or studio owner, you are passionate about helping students achieve not only better physical health, but also inner peace and Read More >>

Stephanie Lica

Small Biz Marketing

Top Google Keywords for Nonprofits

Nonprofit SEO (search engine optimization) can feel hopelessly confusing, but in a sector that increasingly relies on digital outreach, Read More >>

Stephanie Lica

Small Biz Marketing

A Guide To Bed and Breakfast Marketing

Your bed and breakfast provides a charming respite complete with beautiful decor, friendly service, and a quiet, comfortable place to rest. Read More >>

Stephanie Lica

Social Media Marketing

Reddit Ads: Your Guide to Successful Reddit Advertising

Reddit ads can be a goldmine for marketing in a digital environment dominated by Google and Facebook — but it can also be intimidating, Read More >>

Stephanie Lica

Small Biz Marketing

Top SEO Keywords for the Automotive Industry and Repair Shops

Search engine optimization (SEO) is vital to success with auto repair business marketing. Strategic keyword selection improves your chances of Read More >>

Stephanie Lica

Small Biz Marketing

Top 7 Nonprofit Marketing Integrations to Increase Engagement

Success in the nonprofit sector relies on the ability to do more with less. This is especially true for marketing initiatives, which are needed Read More >>

Stephanie Lica

Small Biz Marketing

The Power of Health Coach Testimonials: How and Why They Work

New clients are the lifeblood of your health coaching business, but developing the level of trust needed to get them on board can be a Read More >>

Stephanie Lica

Small Biz Marketing

The Best Manufacturing Keywords for SEO

You’re proud of the high-quality products your manufacturing company creates — and you want clients to know what sets your business Read More >>

Stephanie Lica

Small Biz Marketing

65 Health & Wellness Blog Post Ideas

From delivering accurate information, to finding opportunities for connection on social media, your health and wellness blog can serve a Read More >>

Stephanie Lica

Small Biz Marketing

How to Write a Compelling Personal Trainer Biography

When potential clients visit your personal training website, what compels them to learn more about your services? They might glance at your Read More >>

Stephanie Lica

Small Biz Marketing

How to Display Accolades and Awards on Law Firm Websites

You’re proud of your law firm’s awards and accolades. And, your website provides the perfect opportunity to let prospects know that Read More >>

Stephanie Lica

Small Biz Marketing

9 Car Detailing Advertising Ideas

Car detailing can be transformative. Drivers who invest in these services experience a deep sense of satisfaction when cruising around in Read More >>

Stephanie Lica

Small Biz Marketing

9 Insurance Blog Topics to Attract Leads to Your Agency

Content marketing can be a powerful method for attracting insurance leads and producing conversions. Blog content, in particular, allows you to Read More >>

Stephanie Lica

Email Marketing

How to Create an Engaging School Newsletter

How does your school keep in touch with students, parents, and community members? The days of relying primarily on the simple permission slip Read More >>

Stephanie Lica

Small Biz Marketing

9 Resources for Law Office Images

If you’ve developed an optimized law firm website loaded with high-quality content that reflects your practice’s philosophy and Read More >>

Stephanie Lica

Social Media Marketing

Exciting Tools to Level Up Instagram Fundraising for Nonprofits

Today’s nonprofits enjoy access to a wide variety of digital fundraising tools. Crowdfunding platforms, for example, make it easy to Read More >>

Stephanie Lica

Small Biz Marketing

Where’s the Best Place to Advertise for Truck Drivers?

The trucking industry is currently in the midst of a significant shortage. Because of this, drivers with the right qualifications can be Read More >>

Stephanie Lica

Small Biz Marketing

How to Sell Gym Memberships

Memberships represent the financial lifeline of the modern gym. Not only do they provide a reliable source of revenue, but they also encourage Read More >>

Stephanie Lica

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